An ever progressing brand passionate about bringing simple but yet creative knitwear and products. Through practicing "living consciously"ethos, Kirrei can be ever changing like water, but the essence will never change.

kirrei, founded by two entrepreneurs in Beitou, started with knitting and independently designs and develops in their studio. They view each garment and product as an artistic creation, carefully pondering it as a "creative work." The aim is to rediscover the power and value imbued in clothing and objects that are thoughtfully created in life.

● All works are independently designed and developed, with no fixed release schedule.
● Maintaining a commitment to materials, using traceable yarn for weaving, emphasizing texture and touch.
● Works are timeless and not subject to elimination; all items can be reproduced under acceptable conditions.

Various ideas about "what I need" have emerged because of living a good life. I realized that what I truly need might not be what others impose on me or those readily available items.

People's needs and individual styles can be more diverse. Through the expertise in knitting, the brand aims to slowly explore those forgotten possibilities.